MI #2 - The Bot Effect: Friending a Brand
(Ro)bots are the new apps, concludes SogetiLabs in the report. The impact of the post-app era is predicted in the new report describing the closer interaction and trust between machines and people, with huge improvements in service.
The report states that a battle of micro-moments is about to begin growing conversational commerce and the possibility of having a bot as future boss or colleague is no longer science fiction.
The post-app era has started including a shift from apps to conversation, from apps to messaging platforms and from app-stores to bot-stores, all triggered by machine intelligence, also known as artificial intelligence. The end of apps is the beginning of doing everything on messaging platforms. This is described in the new report from SogetiLabs, The Bot Effect: Friending a Brand.
Download the report today!
- Mohamed AttazghartiMarketing- & kommunikationschef
Mohamed AttazghartiMarketing- & kommunikationschef